BeyondMD is a healthcare practice focused on patient-centered care and accessible medical services. The goal of this redesign was to simplify the patient journey, clarify service offerings, and create a structured pathway for both new and returning patients. The project prioritized IA and intake flow optimization to reduce friction and improve appointment conversion.

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• Navigation lacked clear separation between new and returning patients

• Service information was dense and difficult to scan

• Appointment booking lacked hierarchy and visibility

• Patient portal access was not clearly emphasized

• Rebuilt the sitemap around two primary user types: new patients and returning patients

• Created a structured intake flow from service selection to booking confirmation

• Introduced clearer CTA hierarchy across all pages

• Elevated Patient Portal access within the global navigation

• Simplified service interior pages using modular content blocks

Before designing the experience, I spoke with internal staff to understand how patients were navigating the intake process and where confusion was happening. Analytics data (GA4) also showed high drop-offs during multi step form. These insights informed a simplified form structure and a clearer visual hierarchy to guide the users through the process.

Before jumping into visual design, the sitemaps and user journey flows were mapped to ensure a streamlined intake experience. Wireframes focused on hierarchy and conversion placement. The homepage was structured around value proposition → services overview → trust indicators → primary booking CTA. Service interior pages emphasized clarity and simplicity.