BeyondMD is a healthcare practice focused on patient-centered care and accessible medical services. The goal of this redesign was to simplify the patient journey, clarify service offerings, and create a structured pathway for both new and returning patients. The project prioritized information architecture and intake flow optimization to reduce friction and improve appointment conversion.

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• Navigation lacked clear separation between new and returning patients

• Service information was dense and difficult to scan

• Appointment booking lacked hierarchy and visibility

• Patient portal access was not clearly emphasized

• Rebuilt the sitemap around two primary user types: new patients and returning patients

• Created a structured intake flow from service selection to booking confirmation

• Introduced clearer CTA hierarchy across all pages

• Elevated Patient Portal access within the global navigation

• Simplified service interior pages using modular content blocks

Before visual design, detailed sitemaps and user journey flows were mapped to ensure a streamlined intake experience. Wireframes focused on hierarchy, scannability, and conversion placement. The homepage was structured around value proposition → services overview → trust indicators → primary booking CTA. Service interior pages emphasized clarity and reduced cognitive load.