Rairbnb is a brand expansion that stems from the company Airbnb. Rairbnb was created to showcase extremely unique and one-of-a-kind lodging, offering a once-in-a-lifetime adventure for their guests. Rairbnb’s homes range from seashell-shaped houses and airstream trailers to bamboo mansions. Although airbnb has recently added a “unique stays” filter to their collection, the concept of Rairbnb makes it easy and accessible for guests to search and discover a unique way of living through its own section on its website. With beautiful photography and playful messaging, this campaign aims to attract equally playful and lighthearted individuals.