Columbia Rebrand 
This campaign was created to redesign the existing Columbia brand identity in order to align its experience, messaging and visualization throughout an integrated mixed-media branding campaign. The identity redesign was created to elevate the brand in a modernized way, connecting closer to its target audience and re-purposing parts of their original brand mark to create an abstract mountain. This campaign was designed to focus on the history and longevity of the brand as well as highlights its promise to connect their customers to their passions.